Why regulators, consumers and smaller companies are demanding change now 1. The Current Landscape In many countries around the world, questions are mounting about how large digital platforms and big tech companies operate. A recent survey by Ipsos across 30 countries found that “digital fairness” is a growing concern—unfair practices in digital markets are seen as a serious challenge. :contentReference[oaicite:2]{index=2} What this means in practice: issues such as platform dominance,